India’s multi-bank financial marketplace
Set the lakshya. We deliver the sidhi.
Compare and apply for credit cards, personal loans, savings accounts and demat accounts from 29 partner banks, NBFCs and platforms — free, transparent, and built to get you to approval faster.
Where do you want to start?
One marketplace, every product you need
Credit Cards
70 cards across lifetime-free, travel, cashback, fuel and premium categories.
Explore cards → LOAN_ICONPersonal Loans
Compare tenure, EMI and processing across 7 trusted lenders.
Explore loans → ACC_ICONOpen an Account
Savings accounts and fixed deposits, opened fully online.
Explore accounts → DEMAT_ICONDemat & Trading
Start investing with India’s leading brokers and platforms.
Explore demat →Featured
Popular credit cards this month
A cross-section of what people are comparing right now — not sponsored, not ranked by any single bank.
How it works
From lakshya to sidhi in three steps
Compare
Browse real products from every partner side by side — no hidden shortlist, no single-bank bias.
Apply
Tap Apply Now and finish your application directly on the bank or NBFC’s own secure page.
Get approved
Track status with your lender and start using your new card, loan or account.
Personal loan calculator
Plan your EMI before you apply
Indicative only. Your actual EMI, interest rate and charges are decided by the lender at the time of approval.
Why Lakshya Sidhi Group
Built around your goal, not one bank’s target
Unbiased comparison
Every partner is shown on equal footing — we don’t hide better options to push one bank.
Always free
Comparing and applying through us never costs you anything, ever.
29 partners strong
Banks, NBFCs, brokers and fintechs, all vetted before we list them.
Guided, not automated
Real support if you get stuck between “compare” and “approved”.
The Sidhi Journal
Guides to help you choose well
Lifetime-free vs. fee-based cards: which one actually saves you money?
The annual fee isn’t the full story — here’s how to read the fine print.
Personal loan or credit card EMI — how to choose for a big expense
Two very different cost structures for the same problem. We break it down.
Documents you need before opening a demat account in India
PAN, address proof and a bank account — plus a few things people forget.
Before you ask
Frequently asked questions
Is it free to compare and apply through Lakshya Sidhi Group? ▾
Yes. Comparing offers and applying through Lakshya Sidhi Group is always free for customers — we're paid a referral fee by the partner bank or NBFC only after a successful application, never by you.
What is a DSA, and how is Lakshya Sidhi Group different from a bank? ▾
A DSA (Direct Selling Agent) is a registered partner that helps customers discover and apply for banking products. Lakshya Sidhi Group is not a bank, NBFC or lending entity — we don't underwrite, approve or service any credit card, loan, deposit or trading account. Every product shown belongs to and is controlled solely by the respective partner bank or NBFC.
How many banks and NBFCs can I compare here? ▾
You can compare credit cards, personal loans, savings accounts, fixed deposits and demat accounts from 29 partner banks, NBFCs, brokers and fintechs, all vetted before being listed.
How long does approval take after I apply? ▾
Approval timelines depend entirely on the partner bank or NBFC you apply with. Many instant-approval credit cards and digital savings accounts are decisioned within minutes to a few hours, while personal loans and demat accounts can take 1–3 working days depending on the lender's own verification process.
Will applying affect my credit score? ▾
Only the partner bank or NBFC you apply with can confirm whether their specific application triggers a hard credit inquiry. Please check the partner's own terms before applying, since this varies by lender and product.
Do you share my details with anyone other than the bank I apply with? ▾
No. We only share your name, mobile number and enquiry details with the specific partner you choose to apply with, so they can process your application and assist you if you need help.