About us

Lakshya. Sidhi. That’s the whole plan.

In Hindi, lakshya means the goal you set for yourself, and sidhi means actually reaching it. We started Lakshya Sidhi Group on one simple belief: choosing the right credit card, loan or account shouldn’t be confusing, and it shouldn’t be quietly steered toward whichever bank pays the most.

So we built a marketplace instead of a storefront. It shows you real products from 29 partner banks, NBFCs, brokers and fintechs, side by side, with nothing hidden — and it walks with you from comparison, to application, to approval. From lakshya, to sidhi.

We are a financial products marketplace and an authorised referral (DSA) partner for our listed banks and NBFCs. We are not a bank, NBFC or lender ourselves, and we never charge you a fee to compare or apply.

What we do

Four categories, one place

Credit cards

70 cards across 21 issuers, from lifetime-free to premium travel and co-branded cards.

Personal loans

Compare offers from 7 lenders and plan your EMI before you apply.

Accounts & FDs

Open a savings account or fixed deposit fully online.

Demat & trading

Start investing through 6 leading brokers and platforms.

Leadership

Led from the front, since day one

Niraj Tiwari

Managing Director

Niraj Tiwari founded Lakshya Sidhi Group in 2021 with a simple idea — make comparing and applying for financial products as transparent as possible. He has been in the credit card business ever since, and continues to lead the company as Managing Director today, working directly with our banking and NBFC partners to keep the marketplace honest, current and genuinely useful for the people who use it.

Legal & disclosures

The fine print, in plain language

Disclaimer

Lakshya Sidhi Group is an independent financial products marketplace and a registered referral (DSA) partner for multiple banks, NBFCs, brokers and platforms across India. We do not underwrite, approve or service any credit card, loan, deposit or trading account. All product features, interest rates, fees and approval decisions shown on this site are determined solely by the respective issuing bank, NBFC or broker, and are subject to change — always verify current terms on the partner’s own application page before applying.

Privacy Policy

We collect only the details you choose to share with us (like your name and contact information) to help you compare products and, where you ask us to, to pass your interest along to a partner. We do not sell your personal data. A full privacy policy will be published here before this site goes live.

Terms of Use

This site is provided for information and comparison purposes. Using Lakshya Sidhi Group to browse or apply for a product does not create any obligation on your part, and does not guarantee approval by any partner. Full terms of use will be published here before this site goes live.

Grievance Redressal

If something goes wrong with a comparison, an application, or how we’ve handled your details, tell us on the Contact page and we will look into it. A named grievance officer and response timelines will be published here before this site goes live.