India’s multi-bank financial marketplace

Set the lakshya. We deliver the sidhi.

Compare and apply for credit cards, personal loans, savings accounts and demat accounts from 29 partner banks, NBFCs and platforms — free, transparent, and built to get you to approval faster.

Compare Credit Cards Check Loan Options

88Products compared

29Partner banks & NBFCs

₹0Fee to compare or apply

4Product categories

Where do you want to start?

One marketplace, every product you need

CARD_ICON

Credit Cards

70 cards across lifetime-free, travel, cashback, fuel and premium categories.

Explore cards → LOAN_ICON

Personal Loans

Compare tenure, EMI and processing across 7 trusted lenders.

Explore loans → ACC_ICON

Open an Account

Savings accounts and fixed deposits, opened fully online.

Explore accounts → DEMAT_ICON

Demat & Trading

Start investing with India’s leading brokers and platforms.

Explore demat →

Featured

Popular credit cards this month

A cross-section of what people are comparing right now — not sponsored, not ranked by any single bank.

How it works

From lakshya to sidhi in three steps

STEP 01

Compare

Browse real products from every partner side by side — no hidden shortlist, no single-bank bias.

STEP 02

Apply

Tap Apply Now and finish your application directly on the bank or NBFC’s own secure page.

STEP 03 · SIDHI

Get approved

Track status with your lender and start using your new card, loan or account.

Personal loan calculator

Plan your EMI before you apply

Loan amount

Tenure

Interest rate

Monthly EMI

Total interest

Total payment

Indicative only. Your actual EMI, interest rate and charges are decided by the lender at the time of approval.

Why Lakshya Sidhi Group

Built around your goal, not one bank’s target

Unbiased comparison

Every partner is shown on equal footing — we don’t hide better options to push one bank.

Always free

Comparing and applying through us never costs you anything, ever.

29 partners strong

Banks, NBFCs, brokers and fintechs, all vetted before we list them.

Guided, not automated

Real support if you get stuck between “compare” and “approved”.

The Sidhi Journal

Guides to help you choose well

Credit cards

Lifetime-free vs. fee-based cards: which one actually saves you money?

The annual fee isn’t the full story — here’s how to read the fine print.

Loans

Personal loan or credit card EMI — how to choose for a big expense

Two very different cost structures for the same problem. We break it down.

Demat

Documents you need before opening a demat account in India

PAN, address proof and a bank account — plus a few things people forget.

70 cards · 21 issuers

Credit Cards

From lifetime-free starter cards to premium travel and co-branded cards. Filter by what matters to you.

Card art, fees, rewards and eligibility belong to and are decided solely by the issuing bank/NBFC, and can change without notice. Always confirm current terms on the partner’s page before applying.

PDF_ICON Download full brochure (PDF)

7 lenders

Personal Loans

Compare personal loan offers from banks and NBFC lenders, then use the calculator below to plan your EMI.

Interest rate, tenure and processing fee are decided solely by the lender at the time of approval and depend on your profile and credit history.

PDF_ICON Download full brochure (PDF)

Plan ahead

EMI calculator

Loan amount

Tenure

Interest rate

Monthly EMI

Total interest

Total payment

Indicative only. Your actual EMI, interest rate and charges are decided by the lender at the time of approval.

Good to know

Typical eligibility basics

Age

Most lenders require applicants to be between 21 and 58 years old.

Income

A stable salaried or self-employed income, usually with 3–6 months of bank statements.

KYC documents

PAN card, Aadhaar or another valid address proof, and a recent photograph.

Credit history

A reasonable credit score improves both approval odds and the interest rate offered.

These are general, commonly-seen criteria and vary by lender — not a guarantee of eligibility or approval with any specific partner.

5 products

Open an Account

Savings accounts and fixed deposits you can open online, from digital-first banks and platforms.

Interest rates, minimum balance rules and account terms are set solely by the bank and may change without notice.

PDF_ICON Download full brochure (PDF)

6 platforms

Demat & Trading

Open a demat and trading account to start investing in stocks, mutual funds and more.

Brokerage, account maintenance charges and platform features are set solely by the broker and may change without notice.

PDF_ICON Download full brochure (PDF)

About us

Lakshya. Sidhi. That’s the whole plan.

In Hindi, lakshya means the goal you set for yourself, and sidhi means actually reaching it. We started Lakshya Sidhi Group on one simple belief: choosing the right credit card, loan or account shouldn’t be confusing, and it shouldn’t be quietly steered toward whichever bank pays the most.

So we built a marketplace instead of a storefront. It shows you real products from 29 partner banks, NBFCs, brokers and fintechs, side by side, with nothing hidden — and it walks with you from comparison, to application, to approval. From lakshya, to sidhi.

We are a financial products marketplace and an authorised referral (DSA) partner for our listed banks and NBFCs. We are not a bank, NBFC or lender ourselves, and we never charge you a fee to compare or apply.

What we do

Four categories, one place

Credit cards

70 cards across 21 issuers, from lifetime-free to premium travel and co-branded cards.

Personal loans

Compare offers from 7 lenders and plan your EMI before you apply.

Accounts & FDs

Open a savings account or fixed deposit fully online.

Demat & trading

Start investing through 6 leading brokers and platforms.

Leadership

Led from the front, since day one

Niraj Tiwari

Managing Director

Niraj Tiwari founded Lakshya Sidhi Group in 2021 with a simple idea — make comparing and applying for financial products as transparent as possible. He has been in the credit card business ever since, and continues to lead the company as Managing Director today, working directly with our banking and NBFC partners to keep the marketplace honest, current and genuinely useful for the people who use it.

Legal & disclosures

The fine print, in plain language

Disclaimer

Lakshya Sidhi Group is an independent financial products marketplace and a registered referral (DSA) partner for multiple banks, NBFCs, brokers and platforms across India. We do not underwrite, approve or service any credit card, loan, deposit or trading account. All product features, interest rates, fees and approval decisions shown on this site are determined solely by the respective issuing bank, NBFC or broker, and are subject to change — always verify current terms on the partner’s own application page before applying.

Privacy Policy

We collect only the details you choose to share with us (like your name and contact information) to help you compare products and, where you ask us to, to pass your interest along to a partner. We do not sell your personal data. A full privacy policy will be published here before this site goes live.

Terms of Use

This site is provided for information and comparison purposes. Using Lakshya Sidhi Group to browse or apply for a product does not create any obligation on your part, and does not guarantee approval by any partner. Full terms of use will be published here before this site goes live.

Grievance Redressal

If something goes wrong with a comparison, an application, or how we’ve handled your details, tell us on the Contact page and we will look into it. A named grievance officer and response timelines will be published here before this site goes live.

Get in touch

Talk to us

Questions about a card, a loan, or which partner fits you best — we’re happy to help.

MAIL_ICON

Email

info@lakshyasidhigroup.com

PHONE_ICON

Phone

0124-4902054

PIN_ICON

Office

Plot No. 53, Basement, Harton IT Park, Sector 18, Gate No. 01, Gurgaon, Haryana 122016

CLOCK_ICON

Hours

Monday–Saturday, 10:00–19:00 IST

Thanks — your message has been noted. We’ll get back to you shortly.

Set the lakshya. We deliver the sidhi.

One marketplace, every product you need

Credit Cards

Personal Loans

Open an Account

Demat & Trading

Popular credit cards this month

From lakshya to sidhi in three steps

Compare

Apply

Get approved

Plan your EMI before you apply

Built around your goal, not one bank’s target

Unbiased comparison

Always free

29 partners strong

Guided, not automated

Guides to help you choose well

Lifetime-free vs. fee-based cards: which one actually saves you money?

Personal loan or credit card EMI — how to choose for a big expense

Documents you need before opening a demat account in India

Your lakshya is one application away.

Credit Cards

Personal Loans

EMI calculator

Typical eligibility basics

Age

Income

KYC documents

Credit history

Open an Account

Demat & Trading

Lakshya. Sidhi. That’s the whole plan.

Four categories, one place

Credit cards

Personal loans

Accounts & FDs

Demat & trading

Led from the front, since day one

Niraj Tiwari

The fine print, in plain language

Disclaimer

Privacy Policy

Terms of Use

Grievance Redressal

Talk to us

Email

Phone

Office

Hours